ECOM

Frustrationsgründe

Top consumer frustrations with shopping online include:

• Too many irrelevant pop up adverts
• Too many options that take too long to narrow down
• Search tools and filters make it difficult to find things
• The service isn’t as good as it is in stores
• It’s not personalised enough for them

Quelle: ://www.business-money.com/announcements/online-shoppers-frustrated-by-too-much-choice-and-head-to-the-high-street